Job Description
THE OPPORTUNITY THAT AWAITS YOU
Our client, a fast-growing and purpose-driven Fintech, is looking for an exceptional Activation Lead to take ownership of one of the most critical moments in the customer lifecycle: turning new client launches into highly engaged, actively participating employee communities.
This is not a traditional marketing role, nor is it a standard client success position.
You will sit at the heart of employee engagement, adoption, and activation, ensuring that employees register, engage with, and derive real value from the platform. From activation planning and stakeholder coordination to training, communications, reporting, and performance optimisation, you will own the entire activation journey.
This is a unique opportunity to build and scale a function from the ground up while making a meaningful impact on the financial wellbeing of thousands of South African employees.
If you are highly organised, execution-focused, data-driven, and passionate about driving measurable outcomes, this role offers the chance to create real impact in a business with ambitious growth plans.
WHAT YOU WILL BE DOING
- Own and optimise the end-to-end activation journey from registration to first transaction.
- Analyse registration, activation, conversion and engagement data to identify trends, drop-off points and opportunities.
- Use data and customer insights to prioritise initiatives and drive measurable improvements.
- Develop and execute activation campaigns, onboarding initiatives and engagement interventions.
- Track performance by client, department and activation stage, identifying underperformance and taking corrective action.
- Produce regular activation and impact reporting, turning data into practical recommendations.
- Run multiple 90-day activation sprints, from planning and launch through to tracking and optimisation.
- Build and develop the Activation function and team as the business scales.
- Work closely with Growth, Marketing, Product, Technology, Implementation and Client Relations.
- Use learnings from activation data to influence communications and future activation strategies.
- Support the activation of additional products across existing client bases.
OUR REQUIRED EXPERTISE
- 3+ years' experience in Client Success, Customer Activation, Employee Engagement, Change Management, Onboarding, Enablement, or a related field
- Proven experience in growth, customer activation, onboarding, engagement, change management or a similar environment.
- Strong data literacy and the ability to interpret performance metrics, customer behaviour and conversion funnels.
- Someone who can look at the numbers, identify what is not working and translate insights into action.
- Experience leading teams and managing performance.
- Strong project and campaign management skills, with the ability to manage multiple initiatives simultaneously.
- Comfortable working with CRM or project management platforms such as Monday.com, Salesforce or similar.
- Strong stakeholder management and communication skills.
- Comfortable operating in an environment where processes and playbooks still need to be built.
- Agile experience and experience working in 90-day sprint cycles would be highly beneficial.
BONUS POINTS FOR
- Experience within FinTech, HR Tech, Employee Benefits, Payroll, SaaS, or Financial Wellness environments
- Experience engaging large, distributed, or deskless workforces
- Exposure to change management, internal communications, or workforce adoption programmes
- Working knowledge of CRM and project management platforms such as Monday.com, Salesforce, HubSpot, Jira, or similar tools
- Experience building new processes, functions, or operational frameworks from scratch
- Exposure to WhatsApp-based engagement or large-scale employee communication campaigns
THE TYPE OF PERSON WHO WILL THRIVE HERE....
- A confident, commercially minded Growth and Activation leader who understands customer behaviour, conversion funnels, market dynamics and campaign execution. You are analytical without being a Data Analyst, highly organised, action-oriented and comfortable using data to make decisions, challenge assumptions and drive measurable outcomes.
- Relentlessly organised and proactive
- Naturally collaborative and relationship-driven
- Comfortable with ambiguity and building while doing
- Obsessed with execution and delivering measurable results
- Data-led and action-oriented
- Equally comfortable engaging with executives, HR leaders, line managers, and employees
- Passionate about creating meaningful impact through employee financial wellbeing
YOUR REWARD
- A newly created role with genuine ownership and influence
- The opportunity to build and shape a critical business function
- Direct exposure to senior leadership in a rapidly scaling fintech business
- A collaborative, high-performance culture focused on innovation and impact
- Meaningful work that positively affects employees' financial wellbeing
- Competitive remuneration and long-term growth opportunities