THE OPPORTUNITY THAT AWAITS YOU
An established South African organisation is looking for a Digital Experience & Analytics Manager to drive the evolution of its digital ecosystem and enhance how customers engage with its brands online. This is an opportunity to join a business that is investing in digital transformation and data-driven marketing, where you will have the autonomy to influence digital strategy while working alongside experienced marketing, technology and product teams.
You will take ownership of digital platforms, website optimisation, analytics and search performance, ensuring every digital touchpoint delivers measurable business value. If you are passionate about creating exceptional digital experiences and using data to drive commercial decisions, this role offers the opportunity to make a real impact.
YOUR KEY RESPONSIBILITIES
- Develop and execute the organisation's digital experience strategy across multiple consumer brands.
- Manage and continuously improve websites and digital platforms to deliver an exceptional user experience.
- Drive SEO strategy, including technical SEO, on-page optimisation, keyword research and emerging AI search optimisation.
- Monitor and optimise website performance, speed, usability and mobile responsiveness.
- Build and maintain marketing dashboards, reporting frameworks and digital performance metrics.
- Analyse website, campaign and consumer behaviour data to generate actionable business insights.
- Lead conversion rate optimisation initiatives through A/B testing and user journey improvements.
- Own the digital marketing technology stack, including Google Analytics 4, Google Tag Manager, Search Console and reporting platforms.
- Ensure accurate campaign tracking, attribution and digital measurement across all marketing activities.
- Partner closely with marketing, creative, IT and external digital agencies to deliver best-in-class digital experiences.
- Identify new technologies, trends and opportunities that improve customer engagement and marketing effectiveness.
- Ensure all digital platforms remain compliant with governance, privacy and regulatory requirements.
OUR REQUIRED EXPERTISE
- Bachelor's Degree in Marketing, Digital Marketing, Information Systems, Computer Science, Business or a related field.
- 5+ years' experience in digital marketing, website management, SEO or digital analytics.
- Proven experience managing websites and digital platforms.
- Strong knowledge of Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio.
- Experience with CMS platforms such as WordPress or similar.
- Strong understanding of technical SEO, user experience and conversion optimisation.
- Experience interpreting digital data and translating insights into business recommendations.
- Exposure to CRM platforms and marketing automation tools would be advantageous.
- Google Analytics, Google Ads or SEO certifications would be beneficial.
YOUR REWARD
- Join a business that is investing heavily in digital innovation and customer experience.
- Work on meaningful digital transformation initiatives with real business impact.
- Collaborate with experienced marketing, technology and digital professionals.
- Opportunity to influence digital strategy and shape the future of the organisation's online presence.
- Competitive remuneration and benefits package.
- Hybrid working environment with opportunities for ongoing professional development.